Tetra
pak has declared now to utilize only low density polyethylene for packaging
purpose from now. This exclusive product was used for packaging the Coca – Cola
Brazil for the first time. Del Valle juice beverages are the products to
be packed in LDPE while the same was being sold earlier in routine
cartons. Tetra pak Brazil supplies over 13 billion packs annually and
serves over 150 customers under its pilot project. The company is continuously
seeking the way for improvement of food products. No matter, what part or
factor of the service is required for improvement, constructional raw material
or performance, the company is ready to bring any change for promoting the
quality of service. Here is the link to know more about this matter - http://www.beveragedaily.com/
As
per the statement of Eduardo Eisler, business strategy Vice president of Coca
Cola central and South America, the management believes on meeting challenge of
increasing scarcity of raw materials for production that’s why they are looking
for alternate, renewable resources. Bio based LDPE
is produced from renewable sources and useful to promote eco friendly
packaging.
There
are three main strategy factors to be taken under consideration by the
management team; sustainable products, eco friendly footprint and recycling.
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